Ecocriticism is described by the Literary Theory and Criticism as “the study of literature and environment from an interdisciplinary point of view where all sciences come together to analyze the environment and brainstorm possible solutions for the correction of the contemporary environmental situation.” Basically ecocriticism centers on the relationship between human life and the physical environment. It advocates for the earth-centered approach to life. The approach calls for collaboration across different disciplines and requires people to assess themselves as well as the surrounding environment (Purdue University). It criticizes the way individuals interact and perceive the environment around them. Usually, the ills or happenings in society are directly related to the trends in the environment. To further understand this we’ll attempt to dissect the Snickers Super Bowl ad. The SinckersFixtheWorld advertisement aims to enhance environmentalism as it promotes snickers. Everything in the snickers ad is related to the preservation of the world. Most of the problems that are mentioned in the advertisement can only be corrected by building a world of snickers. This is a fashion trend that is directly related to environmentalism and ensuring that people are aware of the relationships between the environment and the happenings around them.
The quest and ideas presented throughout the advertisement aim to reinvent the world. The film enhances people’s awareness of their surroundings. Notably, earth-centeredness is depicted by the way the people come together, including children, women, and professionals who are ready to reinvent the world. When the two people fall into the “snickers hole,” it affirms that the world has been reinvented, and the new trend has transformed the people. It depicts the power of coming together in a bid to promote what people believe to be right. The advert represents the working class, families, politics, shopping, manufacturing, market centers, technology, and more. The people laugh after the two people fall in the hole to signify the positivity and awareness achieved through the snicker’s campaigns. The earth is represented as an essential aspect of human life and brings the people together. From an Ecocriticism perspective, the commercial seems to blame the environment for these problems as it shows people from all over gathering around a hole where a Snickers bar is about to be dropped in. The concept behind the commercial is that when the Earth is fed the chocolate bar, everything will be better because “you’re not you when you’re hungry.”
Inside the Mind of Los 